Hydroflask Ad Campaign

Project Description

Design Problem: To create an advertisement for Hydroflask that will bring a new creative edge to the company. These ads will be featured in outside posters and billboards with eye catching colors.

Design Process: I began by combining the paintings of Malcolm Leipke and the Hydroflask water bottles together in photoshop. I used tools in Photoshop that made the texture of the water bottles look like they were apart of the painting.

Design Solution: The combination of the paintings works well the Hydroflask because of the bring colors that Hydroflask commonly uses. The advertisements will feature paintings of women holding the Hydroflask water bottles with the tag line, “Live Refreshed”.